It was more than twenty years ago that Rick Astley's Never Gonna Give You Up first topped the charts. "Never gonna say goodbye," he crooned in his surprisingly basso voice - and who knew how right he was. Now, Never Gonna Give You Up is at the centre of one of the internet's hottest memes - and if you haven't already fallen victim, it's only a matter of time.
It's called the "rick-roll." You're innocently browsing an apparently useful website and see a link to something else that might be of interest, but when you click through to that destination you instead find yourself confronted with Astley's boyish smile, his manly croon, his awkward 1987 dance-moves. The link was a fake, a trap, a dummy with the nefarious purpose of... bringing you face-to-face with the ridiculous. As with so many stupid internet fads, the rick-roll trend had its start at 4chan, a message-board whose lunatic, juvenile community is at once brilliant, ridiculous and alarming.
But the final word goes to Rick Astley himself. Click here to watch our exclusive interview with Astley. The singer, now 42, has forceful words for Anonymous, Scientologists, and all those who have prolonged the rick-roll phenomenon.
Personally, I still prefer the Rammstein Roll variant...