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Adventures in Engineering
The wanderings of a modern ronin.

Ben Cantrick
  Date: 2006-05-18 09:41
  Subject:   [Digg] Advertisers catch on that Tivo lets people skip commercials - pant crapalarity ensues.
Public
At the heart of the advertisers' argument is the much-reported propensity for DVR users to fast-forward through commercials. Some users are said to have shifted their entire TV viewing habits to best avoid exposure to ads. If they want to see something live, they prefer to start watching half an hour late, just to be able to skip commercial breaks.

It's a terrifying statistic for advertisers and networks because, "The thing that scares us most is that they say, 'When we get TiVo, we're going to skip commercials,'" said Kristi Argyilan, executive vice president of channel insight at Arnold, a Boston ad agency. And Pam McNeely, group media director at Dailey & Associates Advertising (IPG ), figures the number of installed DVRs could go to 40 percent by the end of 2007. "You tell that to clients," she says, "and they say, 'Oh, my God! I'm cutting TV spending.'"


http://arstechnica.com/news.ars/post/20060517-6853.html

Besides Mythbusters, I haven't seen a damn thing worth watching on TV in... at least two years. Know why viewers are walking away? Know why people are buying DVRs in droves to filter out all the crap? BECAUSE THE NETWORKS DESERVE IT!!!

(Nelson)Heh-HEH!(/Nelson)


Also, MySpace is not cool any more. ;]
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Ashfae
  User: ashfae
  Date: 2006-05-18 12:47 (UTC)
  Subject:   (no subject)
MySpace was cool?
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Ben Cantrick
  User: mackys
  Date: 2006-05-18 16:27 (UTC)
  Subject:   (no subject)
Well, apparently the emo kids liked it...
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Ben Cantrick
  User: mackys
  Date: 2006-05-18 20:12 (UTC)
  Subject:   (no subject)
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  User: (Anonymous)
  Date: 2006-05-18 22:38 (UTC)
  Subject:   (no subject)
Hahaha, advertisers are surprised at the fact that TV viewers don't like to watch ads? Man, what planet are they from? Yeah, there's the occasional interesting commercial whether they be funny or thought-provoking (the rarer of the two). But, jeebus... Talk about out of touch with reality.


As for the em0rly, all I have to say is:

Crawling in my skin~ These wounds they will not heal~

z0mgwtfbbqpwnsoem0! The people who use myspace can keep it.
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  User: (Anonymous)
  Date: 2006-05-18 22:38 (UTC)
  Subject:   (no subject)
Oops~

-J
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MegaZone
  User: zonereyrie
  Date: 2006-05-19 00:10 (UTC)
  Subject:   (no subject)
There are other cool things out there - but most of it, IMHO, is on cable. Shows like FutureWeapons are good fun. And disaster shows like Zero Hour, Air Emergency, Seconds from Disaster, etc.

But I don't watch much off networks - the Law&Order franchise and Crossing Jordan about covers it. And the latter is purely based on lust.
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