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[Digg] Advertisers catch on that Tivo lets people skip commercials - pant crapalarity ensues. - Adventures in Engineering — LiveJournal
The wanderings of a modern ronin.

Ben Cantrick
  Date: 2006-05-18 09:41
  Subject:   [Digg] Advertisers catch on that Tivo lets people skip commercials - pant crapalarity ensues.
At the heart of the advertisers' argument is the much-reported propensity for DVR users to fast-forward through commercials. Some users are said to have shifted their entire TV viewing habits to best avoid exposure to ads. If they want to see something live, they prefer to start watching half an hour late, just to be able to skip commercial breaks.

It's a terrifying statistic for advertisers and networks because, "The thing that scares us most is that they say, 'When we get TiVo, we're going to skip commercials,'" said Kristi Argyilan, executive vice president of channel insight at Arnold, a Boston ad agency. And Pam McNeely, group media director at Dailey & Associates Advertising (IPG ), figures the number of installed DVRs could go to 40 percent by the end of 2007. "You tell that to clients," she says, "and they say, 'Oh, my God! I'm cutting TV spending.'"


Besides Mythbusters, I haven't seen a damn thing worth watching on TV in... at least two years. Know why viewers are walking away? Know why people are buying DVRs in droves to filter out all the crap? BECAUSE THE NETWORKS DESERVE IT!!!


Also, MySpace is not cool any more. ;]
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  User: (Anonymous)
  Date: 2006-05-18 22:38 (UTC)
  Subject:   (no subject)
Hahaha, advertisers are surprised at the fact that TV viewers don't like to watch ads? Man, what planet are they from? Yeah, there's the occasional interesting commercial whether they be funny or thought-provoking (the rarer of the two). But, jeebus... Talk about out of touch with reality.

As for the em0rly, all I have to say is:

Crawling in my skin~ These wounds they will not heal~

z0mgwtfbbqpwnsoem0! The people who use myspace can keep it.
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  User: (Anonymous)
  Date: 2006-05-18 22:38 (UTC)
  Subject:   (no subject)

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May 2015