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"Best to market trumps first to market." Uuuuhhh.... - Adventures in Engineering — LiveJournal
The wanderings of a modern ronin.

Ben Cantrick
  Date: 2008-06-06 01:04
  Subject:   "Best to market trumps first to market." Uuuuhhh....
  Music:Type O Negative - Wolf Moon (Including Zoanthropic Paranoia)
  Tags:  reddit

Best to market trumps first to market.

The industrial world lowered production costs to make money. The post-industrial world raises quality to make money.

As programmers, it’s your job to create successful products, not necessarily to innovate. This is because innovation comes naturally to the field. It’s the byproduct, not the goal.

It’s a classic programming conceit to "plan to throw one away." Keep in mind that business types have changed this to mean "the first, crappy 1.0 version is the one we’ll throw away."

"Companies can be achieving stellar results in efficiency while otherwise failing completely."


This is an interesting set of ideas. If you grant him the first two premises above, I agree that the rest follows.

However, I'm far from sure that we're in a world where best in market triumphs. (At least not for most technically savvy people's definition of "best".) Perhaps it could be argued that "best" generally means "most convenient," where convenience is further sub-defined to include both ease of use as well as amout of utility gained. This would square nicely with the advocacy for having a UI designer on every project.

Still, it sounds a lot like this is being put foward as some kind of silver bullet...
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  User: ohmisunao
  Date: 2008-06-06 07:30 (UTC)
  Subject:   (no subject)
Hmm that doesn't apply to the way EA was making money at all.
Pump the games out.. 1 year (or less) turn around.
Market the hell out of them.
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  User: osmium_ocelot
  Date: 2008-06-06 12:38 (UTC)
  Subject:   (no subject)
If by "Best to market" he means "Marketed best to the consumer.", then I would agree. Marketing trumps quality of product every single time. Convince the consumer your product is the one they want, and you win. Much like politics.
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  User: (Anonymous)
  Date: 2008-06-07 05:02 (UTC)
  Subject:   (no subject)
"This would square nicely with the advocacy for having a UI designer on every project."

Hey that's a good idea...as it's my job. ;-)

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May 2015